![]() *Get a new AURA Strap 2 with an extra loop in any color and get $10 off your purchase on auradevices.io.įounded in 2016, AURA Devices develops and engineers products that make people happier and healthier. The AURA Strap 2 in NEW deep navy blue, calm summer gray, and stunning crimson red, and the New Infinite Loops ($49) for AURA Strap 2 are available on auradevices.io beginning August 17, 2022. The AURA Strap 2 ($149) in coal black is available on auradevices.io and Amazon. In its recently published study, AURA Devices verified the accuracy of AURA Strap 2's bioimpedance measurements by comparing it with the industry gold standard DEXA scan. In addition, they can use AURA Plus, a premium service offering advanced analytics and workout content. Users can set goals and track their workout performance on their Apple Watch. ![]() The unique smart device takes hand-to-hand bioelectrical impedance (BIA) measurements to provide the user with information about body composition and water level. The AURA Strap 2 is a wrist-wearable accessory exclusively for Apple Watch, Series 3 or later, created by an international group of passionate and bold inventors, engineers, and scientists committed to changing the worlds of health and fitness. "We also redesigned the Infinite Loops to bring a seamless experience to our users without dealing with any complex clasps." "We want to provide our users with new options that inspire and harmoniously connect them with individual style to more personally motivate them to achieve their desired sports, health and fitness goals," said Vitaliy Rynskiy, Co-founder and Chief Design Officer of AURA Devices. The elements reflect one's individual mood and emotion, via different hues and accentuating individual style. Together, these four colors symbolize the harmony of nature in its major elements: earth (coal black), water (navy blue), air (summer gray), and fire (crimson red). Users can now choose from three new colors, in addition to the original coal black, to personalize their AURA Strap 2 experience.
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